As a therapist coach and/or healer, do you ever struggle with…
⏩Honoring your full fee?
⏩Charging what you time and talents are actually worth?
⏩Or putting a price take on your goods and services?
⏩Do you cringe at the idea of the money conversation, and typically accept less than you really want to, to avoid feeling guilty or like you have impaired someone else’s financial situation by asking for more?
Hi My name is Briana, and I am a creative arts therapist, author and transformational educator. I also happen to coach other therapists, coaches and healers about how to scale their practices online.
And today, I want to talk about the soulful art of selling.
Recently, an incoming member of my private Facebook group mentioned that she wanted to learn how to attract more clients without having to prospect yourself.
Two things came up for me when I read that statement.
First, in my program The Abundant Healer At 90 Days To Scale Your Practice Online, I teach you how to create passive income, which involves “passive prospecting” if you will, but I prefer to think of it and refer to it as authentic marketing.
Basically, that means that you write some really amazing marketing copy, by tapping into your own spirit and inner being to make contact with those clients that you were meant to find, so that you may both experience a level of spiritual ascension, on whatever aspect of life and service you connect through.
Once you can write copy from that heart-centered place, potential clients basically self-select (with a little help from low-cost paid advertising).
Now, there are more active ways of doing this, including being increasingly visible online, and showing up and doing live stream videos in your online communities, for example. Basically letting people see you talk the talk, and explain more about what you have to offer, and witness your passion for it.
And this brings me to the second thing, Which is this:
You have to get over the idea that others are going to view you as selfish and money-grubbing if you passionately talk about what it is you offer...
Because more often than not, quite the opposite is true.
And even if they do try to put you down... you gotta get over caring what they think, too.
If everyone agrees with you, you are doing something wrong, because you won’t stand out. And if you don’t stand out, your soul clients can’t find you.
If you are living your message, selling becomes a soulful art. It actually becomes an expression of and an extension of work itself. The work you were put on this planet to do.
I love sales conversations because it very quickly and decisively hones in on the very obstacles and hangups most people have around honoring themselves and their value. Not to mention stepping into their own authority. Because we assign monetary value to the things we prioritize, and often times our priorities are screwed up.
Namely, we prioritize the opinions of others instead of what it is that we know will make our heart sing, and so that leads to a prioritization of material gain and external accessories so that we can project a certain image. We think that by controlling this image we can control what other people think and feel about us and then we rely on what they think and feel about us to make us think and feel good.
Because I’m here talking to therapists coaches and healers, I hope you’re recognizing that and what I just said this is the essential problem of most if not all of our clients. And If you struggle with owning, asserting, and defending your value, I hope that you are starting to recognize this self sabotaging pattern within yourself.
But here’s the thing, —and this has been true in my personal experience and in the experience of the individuals that partake in my program; to write amazing copy that even “passively” prospects clients, you still have to know how to sell yourself.
Now, you may think that sounds like a contradiction in terms.
“I don’t need to sell myself, I shouldn’t have to. The value of what I offer should speak for itself,” you tell yourself.
And yet, you remain stuck in a place of stagnancy scrounging around for clients, and or treading water after you’ve hit a certain professional ceiling.
Why might that be?
Watch this video to find out the 3 reasons why, and let me know in the comments below your fears and beliefs about the soulful art of selling.
And let's see if we can reframe some of these damaging beliefs!
Let us know in the comments below what came up for you. Because I’m sure you are not alone. Shame is so pervasive, and as therapists, coaches, and healers, it is hard to resist the vibrational pull of that which we seek to balance.
If you are a therapist, coach and/or healer and you are interested in attracting more clients, increasing your cash flow, and expanding your influence online, check out these 7 questions to help you to determine which of the 4 phases of The Abundant Journey you may be in, and your next steps.
Take the quiz: http://bit.ly/TheAbundantJourney
In love and abundance,
Briana MacWilliam ATR-BC, LCAT
Licensed and Board Certified Creative Arts Therapist
Author, Educator and Reiki Practitioner