Hello My Abundant Healer,
Today, I want to share with you a question from one of the members in our private Facebook group…
“I am trying to figure out what my strengths are and believing the value they offer; how to use that going forward; how to hone in on what is unique to me?”
To my mind, there are 4 steps to cultivating your talents and skill sets online, and those are...
And all four of these things are guided by and influenced by two dimensions: the inner and the outer worlds.
When it comes to experience, we cannot always control our conditions, but we can control our responses to our conditions.
Our experiences inform much of who we are, what we want, and what we are willing to do to get it.
For example, When we are young and first starting out in our careers, we view experience as a way to earn our keep and prove ourselves in the field. We believe we have to take “stepping stone” jobs to earn our place in the food chain, and will suffer qualitatively poor inner experiences, because we think its necessary to earn the more positive external conditions we want to accomplish.
And we want to accomplish those things because we think the ends will justify the means.
Anything we want, as a result of our experiences, we typically want because we think that will ultimately make us FEEL better...that our inner experience will be improved.
But your external experiences cannot improve until you improve your internal experience of your conditions.
So to really hone in on what you WANT and what makes you feel good, you need to shift how you are prioritizing the quality of your experiences, from the outer to the inner.
This is not to say that if you have sacrificed the quality of your emotional life for the sake of accomplishing external rewards in your experience, that it has not been useful.
When deciding how to hone in on your skill sets, particularly if you have a goal of organizing them into a sell-able online course or coaching product online so that you can start generating passive income, and or reach a broader audience…
Your experience is truly what is going to allow you identify both who you want to reach, and who you don’t.
Experience always informs what you want to do...it facilitates discernment.
Maybe you have a lot of experience working with one population, the lesson of which was that you definitely DON’T want to work with that population moving forward.
The challenge is not to get locked into the idea, that you MUST to continue working with this population, simply because you always have.
But rather, to examine the contrast or conflict you felt in that context, and witnessing how it will inform a more “correct” path for you now...one that is more deeply resonant with your life’s purpose.
On the other hand, you may have been working with a population you love, for years. This may be your life’s passion and now, because of your breadth of experience, your marketing copy and course curriculum will sing straight to their hearts.
Either way, an examination of what you have done in the past, and what your inner and outer experience was of those conditions...will help you in the soulful marketplace; because it will be resonant with your inner being.
Questions to ask yourself…
What is your experience in your industry?
Do you have any qualifications or accreditations in the niche?
Do you have any case studies or testimonials in your subject matter?
Have you ever coached or consulted someone in your market before?
Have you ever published content (blog, podcast, Youtube videos) or delivered it for a live audience (webinar, Facebook Live, workshops)?
And above all, HOW DID YOU FEEL ABOUT THESE EXPERIENCES?
Your feelings will tell you which experiences to capitalize upon, and which ones are only meant to point you in another direction.
When it comes to passion, we can be inspired by what we witness and externally experience, but we qualify “inspiration” by the sense of resonance that is stimulated internally.
I like to think of this as the difference between inspiration and motivation.
Passion comes from taking inspired action.
I believe motivation tends to be fear based, and is sourced from external conditions. Motivation requires some effort to summon. Inspiration can’t be held back, and if you try to hold it back, you become kind of miserable with yourself, and anxious.
Feeling inspired comes from exposures to people, places, and things that have some resonance that was ALREADY THERE inside you.
Questions to ask yourself…
How much does this idea excite you?
If you were to wake up in the morning and choose an idea that drives you most, which would it be?
How passionate are you about the actual people you’re serving in your niche?
For some, its not a question of feeling passionate about things, its about narrowing down the one thing they want and need to start with.
To my mind this is inner work, and I would recommend watching the video for a brief visualization on how to practice asking your inner being for direction with that.
Resources can be external, such as with time, money, and connections.
You might ask yourself…
How quickly can you turn this idea into a business in 6 months to a year?
What sort of infrastructure do you have in place to develop the kinds of intellectual and fiscal resources to build out what you want to accomplish?
What are the costs associated with the infrastructure or resources you’ll need to get started?
Do you need any further training or accreditations to be able to launch this business?
(If so, I would recommend you stick to something for which you DON’T need additional training.)
What have you done in the past, based on your experience, that could be called upon or re-purposed to concretize your ideas in physical form?
But here’s the thing; if we don’t have a wealth of internal resources, none of the above are very useful.
Equally, with a wealth of internal resources, external resources are more likely to be obtained and better utilized.
Truly, resources just goes back to mindset.
You could have all the money and connections in the world, but if you don’t have any experience, passion, or internal resources to draw from, and/or if you have limiting beliefs that shoot you down the minute you try to take a step in any direction, you won’t have what it takes to fail and get back up again...because that is the only way you ultimately become more skilled at what it is you want to do.
It is also how you become increasingly clear on what it is you WANT to do.
Profitability is probably best understood in its external manifestation, i.e. how much money you stand to make. How many clients you might bring in. How your practice might expand into new spaces and niches.
Questions to consider…
What price could you realistically charge in this industry?
How affordable is your program / service for your ideal client?
What are your costs in terms of time and money to fulfill each service /program?
What sort of margins are you making in terms of profit?
How many of your programs/services will you have to sell to earn the money you want to after taxes?
When thinking about profitability however, we have to go back to the “means vs. ends” discussion.
Will the profit make you happier? How and why?
When it comes to profit, always keep in mind your why.
Because money loves to have a meaning, and for money to have meaning, it has to have a place to go.
It has to keep busy.
It has to feel like it is accomplishing something important.
And ultimately that is bringing joy to you...and what often brings you joy, is bringing joy to others.
Anything you do or desire is because you think you will feel better in the having of it.
That is your why.
Always remember that dimension of profitability, when you are considering your means versus the ends.
Use a value scale: Examining your interests along these four dimensions in a concrete way can be useful. You might make a list of ideas, and then assign a point value to each one, on a scale of 1-5, based on how much experience, passion, resources and profitability you determine the ideas have.
Ask your Inner Being: The value scale will likely narrow things down for you. Once you see the value assigned to each idea, you can weigh it against your internal reaction to those numbers.
For example, maybe you have a ton of experience in something, and so that idea got a high value, but you are so SICK of doing that thing, so you immediately discard it as an option.
If you land on a few ideas that seem equivocal, meditate on it and see what you inner self has to say.
Another way to do this is to ask your inner being a question with your dominant hand, and let your non-dominant hand give a written response; just allowing what bubbles up with no filter.
If you are a therapist, coach and/or healer and you are interested in attracting more clients, increasing your cash flow, and expanding your influence online, check out these 7 questions to help you to determine which of the 4 phases of The Abundant Journey you may be in, and your next steps.
Take the quiz: http://bit.ly/TheAbundantJourney
In love and abundance,
Briana MacWilliam ATR-BC, LCAT
Licensed and Board Certified Creative Arts Therapist
Author, Educator and Reiki Practitioner