Most therapists, coaches and healers that I have met, when it comes to the topic of expanding their practice, tend to...
Believe the most consistent way to find clients is through word-of-mouth and referral networks...
Think having a thriving practice means you are burnt out seeing as many clients as you can, in person, back-to-back...
Believe hard work is rewarded with success...
Believe there is a cap on how many clients you can serve...
Fail to prioritize self-care because you think your J.O.B. is the gatekeeper to your financial security...
But truly, the quickest and most effective way to build your business and start making the kind of impact you want to, not only on your income, but also for your clients, is to scale online.
Now, some people resist this idea because they think something “gets lost” in translation when you translate your services online.
I beg to differ.
Stop comparing apples and oranges, because you are missing the point and, you’re missing out on the opportunities currently available to you.
Moving into the online space is a whole new and different animal, with strengths and weakness all its own…
LET IT BE ITS OWN THING.
And then learn how to make that thing, your thing, too.
Once you do that, you have choices.
Choices that will grant you professional, personal and financial freedom.
And the work will not suffer, it will just be different work, and it will be just as successful, if in a different way.
I know, because it's happened to me.
After scaling my practice online, in little under a year I started pulling in upto 10k per month in online revenue.
Just this week I received several unsolicited emails from people who have consumed my online content, telling me that it completely changed the way they saw themselves and their relationships, and led to radical changes in their lives.
Another person asked how they could donate hundreds of dollars to my work, because they were so appreciative of the FREE content they had already consumed through my youtube channel.
Things like that are more likely to happen when you figure out ways to share more of who you are and what you have to offer, without stretching yourself too thin.
Aka: when you learn to scale your message online.
OK, so, let’s assume I have made my point.
And you are interested in scaling your practice online.
As a therapist, coach and healer, I have found the best way to do this is to create one of three things…
Online courses with self-directed content through passive income funnels
Online courses involving live group coaching programs
A hybrid of both
In this 4-part video series, we are going to lay some groundwork to get you started on the path of creating a kickass, online course.
Now, at this point, you probably fall into one of two categories:
1. You don’t really don’t know where to begin...
2. Or you have a ton of ideas and motivation, but it always tends to fizzle out...
Today, I want to talk about when you don’t really know where to begin.
In our next video, we will tackle when you have a ton of ideas, but it tends to fizzle out.
In our third video, we will explore how to create a course that sells.
And in our 4th video, I will tell you a bit more about how to deliver your course through sales funnels.
So let’s dive into our first topic...
When you don’t know where to begin, it's usually because...
You can’t see the big, cohesive picture, so it feels impossible to reverse engineer it.
Which means, you don’t know how to package and translate your skills online, so you set yourself up for failure by half-ass investing in a few low-cost or free trainings that are only meant to give you a taste anyway, without doing the necessary inner and mindset work required to change the way you think about money and having a successful career. And then when you (predictably) fail at accomplishing your goals, you tell yourself you aren’t cut out for it.
What’s really going on here, is you are struggling with a scarcity mindset that throws up a wall of perfectionism to keep you small, because it feels less riskier than playing it big.
In other words, falling from a short height is less painful than falling from a great one.
And if you have been attending to your failures (or fear of failure...and remember, avoiding failure is STILL giving your attention to it)...you are bound to manifest failure in your endeavours.
The higher you allow yourself to climb, the louder the voices that scream “be careful”...”you’re gonna fall”...”I’m not sure this is such a good idea” ...tend to get.
You have to make sure you have a mindset practice in place to shut them up.
The more you invest in yourself, the more you have to believe in yourself, and shrug off those old stories about what you are and are not capable of.
If you want something and doubt yourself, there is a lot of resistance to receiving it.
If you want something and you don’t doubt yourself, a helluva lot less resistance.
But sometimes we have strong attachments to those old stories because we had an emotional investment in keeping ourselves small.
What would it mean to be someone who succeeds in her business?
Are you afraid of mishandling your money? That you are “too flakey?”
Do you believe it would mean a poor quality of life and you would have to work harder and harder to maintain it?
Would becoming truly successful somehow ruffle the pride of a parent?
Would you feel guilty for breaking a certain role assigned to you by a spouse, sibling, or parent?
Would being someone who has money be off putting to a critical friend or family member who moralizes poverty?
Would increasing success alienate you among your friends who bond over bitching about how hard their lives and their jobs are?
Would you feel guilty for having more when someone else has less?
Would your family put pressure on you to carry the financial burden for everyone else?
Reflect on these questions, and maybe even write down a few more of your own.
If you find any of these resonating for you, I invite you to notice that information as it bubbles up, and imagine putting it in a box, and saving it for later.
Because you are GOING to want to dive into that, so you can get rid of it!
For today’s activity, however, I would like to practice visioning the big picture, and complete an assignment to help attract your next inspired action steps regarding the possibility of online course development, in your practice.
First, let’s get our crown chakra and third eye stimulated, but fleshing out the big picture.
Now, if you are watching this video, you have a desire for something, even if it currently expresses itself in avoidance.
For example, maybe you are here because you think, “I don’t want to fail in my practice.”
So in avoidance of failure, you desire to succeed.
What does “success” mean to you?
What does that look like?
What do successful people do?
What would a day in the life of a successful person look like?
What would a day in YOUR life, as a successful practitioner, look like?
Hint: Usually, at the basis of success is a feeling of freedom. What makes you feel free?
Write out your daily schedule as if you were already living the dream of a completely successful practitioner in your niche, however you would define it. Extra points for posting your ideal schedule in the comments below!
The second part of this is to visualize yourself moving throughout this ideal day you just created. Really give yourself over to the vision, and let yourself FEEL into this abundant life.
For example, in my vision, I see myself living in this lovely luxury building on the Upper East Side of Manhattan, which is only a block away from where I live, now.
After I go to the gym, I sit in the outdoor garden area attached to the building, and revel in the feeling of what it would be like to live there, going in and out of those doors, everyday.
Where do you feel the most hopeful and at peace?
Go there and do this assignment.
Extra brownie points if you post your schedule in the comments below!
If you are a therapist, coach and/or healer and you are interested in attracting more clients, increasing your cash flow, and expanding your influence online, check out these 7 questions to help you to determine which of the 4 phases of The Abundant Journey you may be in, and your next steps.
Take the quiz: http://bit.ly/TheAbundantJourney
Briana MacWilliam ATR-BC, LCAT
Licensed and Board Certified Creative Arts Therapist
Author, Educator and Reiki Practitioner